Gwyneth Paltrow is starting to brand herself, and it's awesome, though strangely named: goop.com
I think this is quite brilliant. Who doesn't want to be Gwyneth Paltrow? I do. She's gorgeous and gets front row tickets and backstage passes to all the Coldplay concerts. She's also intriguingly weird (macrobiotic diet, no "white" foods).
There's a lot of fashion and beauty conscious denizens on the internet, people. And what do we want? Simple. TELL ME WHAT TO BUY. Tell me exactly what to do to look pretty and feel good. Tell me all the hair putties and buckled boots and straightening irons and weird cleanses you've tried, what worked, what didn't, what's the best value, etc. Seriously. I've said this many times: The internet is great if you want to buy a digital camera or HDTV, but horrible if you're trying to find not too tall gray suede boots that are comfortable to walk in and won't fall apart for a good price. Places like Zappos are getting there, but they need to be kicked into the 21st century of web browsing (filtering and searching on Zappos sucks). This is something I'd love to work on, actually -- what sorts of information do these people want? How do you keep the advice independent but still make money? When you recommend a product, should you get a cut? How do you handle the wide variety of body shapes, sizes, and tastes?
Any ideas, or awesome websites you like? i have a bunch of fashion blogs in my Google Reader (Omiru is definitely a favorite).