Sunday, May 24, 2009

harsh but true


People -- particularly if they're under 40 -- have news priorities other than those of the editors of The New York Times or producers of the "NBC Nightly News." A new tablet from Apple -- or last night's episode of "Gossip Girl" or the adventures of the hipster grifter -- is a bigger deal than the latest petty scandal in Albany. You think that's a damning indictment of modern society and a recipe for idiocracy? Fine. Start a nonprofit to cover all the local-government news you think a healthy society needs. But don't expect advertisers -- or commercially-minded publishers or readers, for that matter -- to share your interests.

- Nick Denton, interview on Advertising Age